About WayX
Standards aren't a checklist. They're the design.
Wayfinding signage usually means a designer, a copy of Illustrator and a thick binder of standards to check by hand. Even then, you hope it's compliant. WayX encodes the wayfinding standards as live validation, so every sign is correct by construction.
Public information pictograms. Symbols that read the same to every traveller, in any country.
Safety color discipline. Green for safe, red for prohibition, applied by rule, never by guess.
Legibility by distance. Type sized so a sign is readable from where it must be read.
Contrast ratios that meet accessibility standards, validated on every sign.
Wayfinding continuity. Decision points spaced so travellers never lose the path.
The Founder
Gancho Churkov
Founder · Creative & Digital Experience Lead, AI Enablement at Sofia Airport
WayX comes from thirteen years of designing for environments where mistakes cost time, money or trust. As Creative & Digital Experience Lead, AI Enablement at Sofia Airport, I've built systems that serve 10 million passengers a year: wayfinding, flight information displays and digital infrastructure. Places where clarity, compliance and scale aren't optional.
That work reached #1 in Europe for passenger navigation (ACI-ASQ 2024), across three consecutive quarters, outperforming 350+ airports. The rigor that earned it is the same rigor WayX applies to the standards that govern signage in the US: ADA, WCAG, the codes that decide whether a sign is legal where it hangs.
The method is simple. Architect the system logic first, then build the interface that makes it clear. The result is signage that's correct by construction, not by hope.
Type, don't draw
Pour in your destinations. WayX builds the layout automatically: direction grouping, shared arrows and balanced columns.
Correct by construction
Standards are the validation. If it exports, it's compliant. No separate guessing layer.
Print-ready in seconds
Export files that pass the standards and go straight to production. Airport-grade, every time.
Frequently asked questions
What is WayX?
WayX is parametric wayfinding signage software. You type your destinations. WayX lays them out by direction, validates them against wayfinding standards, then exports print-ready files. No Illustrator or design team required.
What wayfinding standards does WayX validate against?
WayX encodes ISO 7001 (public information pictograms), ISO 3864 (safety color discipline), DIN 1450 (legibility by distance), WCAG 2.1 (contrast for accessibility) and FAA AC 150/5360-12F (wayfinding continuity) as live validation.
Do I need a designer to create compliant wayfinding signs?
No. WayX handles the layout, the standards and the export. The standards are the validation. If a sign exports, it's compliant by construction.
Who is WayX for?
WayX is for any infrastructure that guides and organizes people at scale. Think airports, hospitals, metro and transit systems, bus terminals, municipalities, campuses, venues, plus the agencies that serve them. Anywhere standards-compliant wayfinding is needed, without a dedicated design team for each sign.
How is WayX different from a generic sign maker?
A generic maker lets you draw a sign and hope it's compliant. WayX encodes the standards as a rules engine, so compliance isn't a separate checking step. It's built into how the sign is generated.
What can I export from WayX?
Print-ready files in PDF and PNG. They pass the standards and go straight to production.